Authors: 
Qing Rao, Tobias Tropper, Christian Grunler, Markus Hammori, Samarjit Chakraborty
Abstract: 
In the last three years, a number of automotive Augmented Reality (AR) concepts and demonstrators have been presented, all looking for an interpretation of what AR in a car may look like. In October 2013, Mercedes-Benz exhibited to a public audience the AR In-Vehicle Infotainment (AR-IVI) system aimed at defining an overall in-vehicle electric/electronic (E/E) architecture for augmented reality rather than showing specific use cases. In this paper, we explain the requirements and design decisions that lead to the system-design, and we share the challenges and experiences in developing the AR-IVI system in the prototype vehicle. Based on our experiences, we give an outlook on future software and E/E architectural challenges of in-vehicle augmented reality.